Breathing new life into a building with an interactive digital wall by the creative studio SOSO.
Chameleon Wall is a nature-inspired interactive digital wall that translates text messages into unique, beautiful displays of colors and images. Regent Properties tasked us to design a series of unique digital artworks for 701 B Street that builds community, gives visitors a canvas to impact the space, and reflects on local San Diego culture.
Just as chameleons change their skin color to mimic their environment or express their mood, Chameleon Wall expresses the moods of its visitors via SMS.
Regent Properties and SOSO are committed to adaptive reuse, and Chameleon Wall is the perfect answer to adaptively breathe new life into a familiar space. By creating a unique experience for each user, digital installations such as Chameleon Wall have an evergreen quality by consistently providing dynamic value to their spaces that static installations can’t.
Chameleon Wall connects people, builds community, and reflects San Diego’s pulse. It provides onlookers with a blank canvas and the ability to impact their environments, providing a sense of respite. Regent’s commitment to creating unique, fun, and dynamic environments was the perfect catalyst for these immersive experiences. For more of the studio’s digital projects, visit its site.